Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]]

Innovators are intense observer and they carefully watch the [[fields, problems, customers, ideas, process, company, technology, services, business models]] It help them gain insights into and ideas for new ways of doing things.

• Effective observation requires [[Being in a new environment allow us to ask dumb questions about how and why things work|putting yourself in new environments]]

• It involves watching customers to see what products and services they hire to help them [[Jobs to be done|do their jobs]]

• It involves [[when you find a workaround, pay close attention - it may lead to new product or service|looking for workarounds]] —partial or incomplete solutions—that customers use to do those jobs.

• It involves looking for surprises or anomalies that might provide surprising insights.

• As observers identify workarounds and anomalies, and dig deep to understand them, they increase their odds of uncovering an innovative solution to the problems they observe.

• [[What makes someone a good observer? How can someone get better at observing?]]

• [[Anthropologist’s role is the biggest source of innovation in IDEO]]

• [[Tips for developing observation skills]]

• [[Vuja De]]

• [[How Intuit's founder used observation from Apple's Lisa to start up his company]]

• [[Most innovators are of intense observers]]

• [[Observation is not a one aha day, but observing the world around them and asking questions all the time]]

• [[Observing someone in a particular circumstance can lead to insights about a job to be done]]

[[Observation(knowing what) vs insight(knowing why)]]