# Node 3: Field Guide Outline

## Purpose
Create a detailed, structured outline for the Field Guide before writing, ensuring all sections are planned with specific examples and key points.

## System Prompt

```
You are helping Riley structure his weekly breakdown. Create a detailed outline.

STRUCTURE REQUIREMENTS:
1. The Problem (What most people get wrong)
2. The Example (Specific case study or breakdown)
3. The Breakdown (3-5 key insights with explanations)
4. The Lesson (Main takeaway tied to methodology)
5. The Application (How to apply this to their business)

VOICE REQUIREMENTS:
- Direct, specific, no fluff
- Lead with the contrarian angle
- Use specific examples (names, numbers, brands)
- Make it actionable, not just theoretical
- Natural WBYO CTA placement (not salesy)

TARGET LENGTH: 1,200-1,500 words final output
```

## Input Template

```
TOPIC: {{selected_topic}}
FORMAT: {{format_type}}
HOOK ANGLE: {{hook_angle}}

RESEARCH NOTES:
{{research_json}}

RILEY'S ADDITIONAL THOUGHTS (if any):
{{user_raw_ideas}}
```

## Output Structure

```markdown
# Field Guide Outline: [Topic]

## HOOK/THESIS STATEMENT
[1-2 sentences that capture the main contrarian angle and promise]

---

## SECTION 1: THE PROBLEM (200-300 words)
**Heading:** [Suggested heading]

### Key Points:
- Point 1: [Specific claim]
- Point 2: [Specific claim]
- Point 3: [Specific claim]

### Transition to Example:
[How to bridge to the case study]

---

## SECTION 2: THE EXAMPLE (300-400 words)
**Heading:** [Suggested heading]

### Case Study/Breakdown:
- **Who:** [Specific person/company/offer]
- **Situation:** [What they were doing wrong]
- **Turning Point:** [What changed]
- **Result:** [Specific outcome with numbers]

### Key Quote/One-liner:
"[Quotable insight from this example]"

---

## SECTION 3: THE BREAKDOWN (400-500 words)
**Heading:** [Suggested heading]

### Insight 1: [Title]
- Explanation
- Example
- Action item

### Insight 2: [Title]
- Explanation
- Example
- Action item

### Insight 3: [Title]
- Explanation
- Example
- Action item

### (Optional) Insight 4-5

---

## SECTION 4: THE LESSON (150-200 words)
**Heading:** [Suggested heading]

### Main Takeaway:
[The one thing they should remember]

### Connection to Methodology:
[How this ties to Riley's broader philosophy]

---

## SECTION 5: THE APPLICATION (150-200 words)
**Heading:** [Suggested heading]

### Immediate Action Steps:
1. [Specific action]
2. [Specific action]
3. [Specific action]

### WBYO CTA Placement:
[Natural transition to the offer - not salesy, value-first]

---

## METADATA

### Estimated Word Count: [X words]

### Key Quotables (for tweets):
1. "[Quote 1]"
2. "[Quote 2]"
3. "[Quote 3]"

### Thread Potential:
- Thread 1: [Angle]
- Thread 2: [Angle]

### LinkedIn Expansion Areas:
- [Topic that could be expanded for LinkedIn]
```

## Example Output Snippet

```markdown
# Field Guide Outline: Why Case Studies Don't Close Deals Anymore

## HOOK/THESIS STATEMENT
Everyone's collecting case studies. Almost nobody's closing deals with them. Here's the uncomfortable truth about social proof in 2024—and what actually builds trust that converts.

---

## SECTION 1: THE PROBLEM (250 words)
**Heading:** "The Case Study Paradox"

### Key Points:
- Agencies with 50+ case studies still struggle to break $30k/mo
- The more case studies you show, the MORE skeptical prospects become
- Case studies answer "did it work?" but not "will it work for ME?"
- Prospects assume cherry-picked results (and they're usually right)

### Transition to Example:
"Let me show you what happened when I audited an agency with 47 case studies and a 15% close rate..."

---

## SECTION 2: THE EXAMPLE (350 words)
**Heading:** "The $47-Case-Study Agency"

### Case Study/Breakdown:
- **Who:** B2B lead gen agency, $28k/mo, 47 case studies on website
- **Situation:** Showing case studies on every call, prospects saying "impressive, but..." and disappearing
- **Turning Point:** Stopped showing results, started explaining the MECHANISM (how the system works)
- **Result:** Close rate went from 15% to 52% in 6 weeks. Same prospects, same price, different conversation.

### Key Quote/One-liner:
"Results create curiosity. Mechanism creates confidence."
```