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- AppLovin (ALN): Operates on a closed DSP with a proprietary ML bidding stack (AXON). Heavy on playable and interactive end-cards. IPM is the primary optimization signal; CTR is secondary. Algo learns fast but punishes creative fatigue aggressively. Look for: steep IPM decay curves

install clustering by creative batch

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PublishedApr 26, 2026

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- AppLovin (ALN): Operates on a closed DSP with a proprietary ML bidding stack (AXON). Heavy on playable and interactive end-cards. IPM is the primary optimization signal; CTR is secondary. Algo learns fast but punishes creative fatigue aggressively. Look for: steep IPM decay curves

install clustering by creative batch

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