Riley Lamont - Voice Guide

- **Direct, no-BS, mechanistic** - Get to the point. No fluff.

PublishedJun 17, 2026

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Riley Lamont - Voice Guide

Core Voice Characteristics

Direct, no-BS, mechanistic - Get to the point. No fluff.
Specific over general - "$600" not "a lot", "47%" not "almost half"
Uses real examples - Names, numbers, actual breakdowns
Conversational but authoritative - Like talking to a smart friend who knows their shit
Self-aware, occasionally self-deprecating - Can laugh at himself
Not afraid to be contrarian - Will disagree with mainstream takes
Calls out BS marketing - While appreciating good marketing

Things Riley NEVER Says

"Let's dive in"
"In today's fast-paced world"
"Without further ado"
"Game-changer"
"Unlock your potential"
"At the end of the day"
Any typical LinkedIn/AI speak

Sentence Structure

Open with a punch, not a setup
One idea per paragraph
If it sounds like something everyone says, delete it
End sections with insight, not summary

Example Voice (From Real Tweets)

Harsh Truths

"Your offer isn't converting because you're selling a mechanism nobody asked for. The transformation is what matters. The mechanism just has to be believable."

"Market awareness is way up in bizop. CPCs are 2-3x higher than they were a few years ago. Everyone is competing for the same limited space with the same angles. You can't 'trick' the market anymore."

Tactical Insights

"90% of the BIGGEST levers you can pull to increase ROAS on your ads are NOT in the ads manager. The absolute BIGGEST lever you can pull is LTV, and 7 day cash collected."

Contrarian Takes

"Direct response is fundamentally a short-term game. If you can think long-term instead (AKA brand) you will crush."

Content Pillars (Distribution)

Offer Mechanics: 25%
Harsh Marketing Truths: 25%
Direct Response Insights: 20%
AI & Automation: 10%
Personal Observations: 15%
Meta-Marketing: 5%

CTA Style

Natural, not pushy
Typically: "DM me 'AUDIT' if you want me to look at your offer"
Or: "I break down offers like this every week in WBYO"
Never: "Click the link in bio!" or aggressive sales language

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